Financial Times – Achieving Data Integrity: The Unique and Essential Journey

Data is core to any company, but how it is used can mean the difference between success and failure.

In this article The Financial Times, one of the world’s leading news organizations, discusses the difficulties that can arise from inadequate data quality, poor data integration causing information silos, and lack of context about the data. They also explore why a lack of data integrity is causing companies significant problems and putting their futures at risk.

Read on to learn more about:

• Best practices in tackling data challenges by implementing a unified approach
• How to maximize the potential of your data by going beyond traditional views of data integrity
• Introducing the essential element of data context based on location intelligence or data enrichment to successfully harness value and facilitate growth