IDC Technology Spotlight – Putting Data Integrity into a Larger Context
Data is a core element in the future of intelligence, but it can also be an inhibitor to success. The current state of data integrity – data accuracy, consistency, lack of context – is limiting the scale at which insights can be delivered for more confident decision making.
In an IDC survey of 310 business and data analysts, nearly half of the respondents indicated a general lack of trust in data quality, and 56% indicated a lack of trust in results of data analysis. This lack of trust is not the source of the problem, it is a symptom of the data.
Data integrity provides a firm foundation for data analytics and confident actions. Accuracy and consistency in data, enhanced with context through location and enrichment can help companies achieve data integrity.
Download the full IDC Technology Spotlight to learn more.